来自世界薪酬协会的全球薪酬专家（GRP）系列讲座——整体薪酬之“...

在当今激烈的竞争下，战略沟通已经成为人力资源管理非常关键的因素，是胜任各项工作以及搞好人际关系的基石。

Strategic communication is in today’s competitive environment a critical element in the success of a total rewards& HR programs, and the cornerstone of any successful program and relationship.

　　战略沟通8个步骤的有序开展，为HR从业者提供了一个设计、完善和实施整体薪酬沟通的框架体系。随之其带来的效果也将作为整体薪酬的重要组成部分，重新反馈回这一个循环式的过程中，从而对人才的吸引、激励和保留起到不同的作用。

The Strategic communication provides HR professionals with a framework to design, develop and implement successful total rewards communications. As 8 steps are completed, outputs result that then become necessary inputs for making the difference in the attraction, motivation and retention of employees.


内容：
1、整体薪酬的发展趋势
2、整体薪酬与有效沟通
3、引入整体薪酬模型来探讨有效沟通如何实现，主要包括：
(Ⅰ)有效沟通的逐级递进
(Ⅱ)战略沟通的8个步骤：
分析情景=>确定目标=>对象调研=>确定关键指标=>沟通方法=>推进沟通=> 实施=> 评估
(Ⅲ)案例分享与分析

CONTENT
1．Global Rewards Trend
2．Total rewards and effective communication
3．Apply Total rewards model to the practise of effective communication, including:
(Ⅰ) Hierarchy of Effective Communication
(Ⅱ) The Strategic Communication Process Step:
Analyze the situation => Define the objectives => Conduct audience research => Determine key message => Communication Channels => Develop the Communication campaign => Implement the campaign => Evaluate the campaign
(Ⅲ) Case study and sharing

讲师
INSTRUCTOR

时间：2008年7月24日 13：45－17：00
Time & Date: July 24, 20078 13：45－17：00

地点：北京亮马河饭店（北京市朝阳区东三环北路8号）三层 梅花厅
Venue: Plum Room, Floor 3, Landmark Hotel, Chaoyang District, Beijing 100020, PR China

培训对象：人力资源总监、经理、主管
Attendee: HRD, HRM, HR supervisor

费用：300元/人
Fee: 300RMB per person

咨询电话：65613920—8105 刘小姐
Enqueries: 65613920—8105 Miss. Liu   

点击此处报名参加
Click here to register

　　世界薪酬协会是世界上致力于薪酬、福利和整体奖励方面领先知识的顶级非盈利专业协会，成立于1955年。其全球薪酬专家 (GRP)课程培训和证书成为HR从业人员全球专业化身份的象征。大约有25，000的人力资源方面的专业人士成为了世界薪酬协会的成员，覆盖全球财富1000强的企业。

　　WorldatWork is the world's leading not-for-profit educational association dedicated to knowledge leadership in compensation, benefits and total rewards. Founded in 1955, more than 25,000 professionals are members of WorldatWork, representing the Fortune 1000.
 

　　“GRP提供了全面的整体薪酬回报体系，这个证书等同于财务的‘ACCA’证书，可以称为HR的ACCA’”                                                                                                                                       
—诺基亚(中国) C&B 经理

　　“GRP provides the whole Total Rewards knowledge system, this certification is much more like accounting ACCA. It is HR’s  ACCA.”
Nokia(China) C&B Manager

　　全球薪酬专家是世界薪酬协会推出的，以整体薪酬回报为核心的人力资源管理课程，通过8个模块的考试，您将获得全球薪酬专家认证的证书，系列课程集理论与实践于一体，最前沿的理念，最专业的知识以及来自全球的一流讲师，为您构筑一个精彩的职业生涯。

　　The Global Remuneration Professional (GRP) designation provides a foundation of knowledge spanning across borders. GRP status is basically obtained by passing the examinations for the 8 GRP modules Participants can complete the course at their own pace.